This is our CEO of Everything Mom who usually has recipe ingredients for you, but she also has business ingredients to cook up now and then too.
A successful Mompreneur has 5 typical ingredients to throw into the mix to make a Magic Marketing Formula for success.
They are: Focus, Selectiveness, Organization, Personalization and Consistency
Do you have the above five ingredients in you, or do you need to find or learn them? A good way to learn them is to study other successful Mompreneurs, see how they do it, and apply their methods in your own way.
All of these magic ingredients are things that can be learned if you’re motivated enough. Even if you have to learn from scratch, you CAN develop the right ingredients for the right formula.
Let’s take a deeper look at these 5 ingredients and ways from which to learn…
Ingredient #1: Focus
Good marketers never completely lose sight of the one goal they have in mind, even if they find themselves going off on tangents. It takes this kind of focus to get to the point where you start seeing results from your efforts on a regular basis. The Internet is full of distracting things that can lead you astray from your goals.
Ingredient #2: Selectiveness
Successful Mompreneurs don’t try to do everything at once. Ones who spread themselves too thinly don’t get anywhere. The best strategy is to start with what you most want to do right now. You probably have many interests and you’d like to launch an empire of websites to maximize your revenue.
Get the first one going, and once you’re starting to see a steady profit with that endeavor, start the next one. One benefit of this approach is that you’ll learn from the mistakes you made on the first campaign, and you’ll know to avoid these mistakes with your others.
Ingredient #3: Organization
You need to start with a good plan. Failing to plan IS planning to fail. In order to carry out any successful marketing endeavor, and before you even select your niche, you need to have a clear outcome visualized. You will be able to work your way toward this outcome, because everything you do will depend on this goal.
Being organized personally is also essential. Any time you work for yourself, your finances have to be in order. If you’re managing multiple projects yourself, you need to keep that information safe and secure, and all of the data that you might need should be easy to retrieve at a moment’s notice.
Ingredient #4: Personalization
Don’t be afraid to get personal. Online marketing is all about building personal relationships. You need to make a real connection with your audience, and to be yourself. It’s better to have a loyal following of personal connections as part of your natural network, than to start from scratch building a network for each new marketing campaign.
Ingredient #5: Consistency
Once you choose the marketing strategies you’ll use, get into a routine of doing them regularly. Consistency is key. Website maintenance and updating is a constant. If you’re going to post on forums, you need to be posting daily or almost daily. To run a blog means writing on a regular schedule, like 2-5 times/week, because your readers will be expecting it.
Find tools to help you be more consistent like a scheduling app, or organizing software program. Use PLR content and social media automation. Always remember to insert your personality whenever you get into more automated tools, so that you are still authentic to your audience.
So, which of the 5 Magic Marketing Formula Ingredients do you think you have, and if not, do you think you can learn?
~Courtney